Vocabulary for MEDIA AND ADVERTISING


1. to broadcast propaganda
Meaning: to send out a programme on television or radio that may be false or exagerrated in order to gain support for a political leader, a party, etc
Example: The media in North Korea broadcast propaganda every day about the dangers of war with South Korea and the USA.

2. a leading article
Meaning: a piece of writing which deals with the most important news item of the day.
Example: Newspapers in my country often have a leading article on some sensational crime that has been committed.

3. editorial policy
Meaning: the policy of the newspaper, as decided by the person in charge of producing the newspaper
Example: The editorial policy of a newspaper determines whether serious news items are
reported in a responsible way.

4. sensational journalism
Meaning: reporting which tries to get your interest by presenting facts or events as more
shocking or worse than they are.
Example: Unfortunately, sensational journalism has resulted in much public distrust of
the media.
5. to carry a story
Meaning: to include an item in a news report
Example: The media nowadays carries too many stories about celebrities and trivia and
not enough serious news.